ABOUT US

About us

Background

SAPHIRE AG is a SWISS company and was founded by Michael Tobler, former Chief Sales Officer of one of the leading outdoor companies in the world to combine his passion with his profession by launching a new concept of leisure sailboats in the market. SAPHIRE AG was founded in spring 2012 to realize this unique concept of the SAPHIRE boats and to enable more people to have access to the sailing sport. SAPHIRE AG operates directly in the market and with distributors in selected countries.

Vision

The brand should be recognized as one of the most desirable brands in the leisure sailboat industry for families with fun and racing ambitions for small keelboats. The products shall fulfil the contemporary attitude of modern lifestyle of today’s consumer who wants to bring family and sports together. Boat shows and direct to consumer sales over the web shall enable the best price-performance ratio for the consumer.